Dropbox's Business Facebook Ad
Dropbox pinpoints a single common use case to build interest for their Business product. It's easy to dilute your ad to appeal to a larger audience, especially when you're at Dropbox's size, which is why this ad is respectable.
A question to start, conversational tone, and simple language makes this copy effective. Simple solutions require simple copy.
Yellow is one of the least-used colors on the web and is especially rarely used on ad platforms, which makes it a great color to use when you need to stand out.
"Work remotely offline" quickly sums up the end result potential customers are looking for.
The CTA mainly focuses on risk reversal with a generous 30-day trial and no credit card required.
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