Swipe Files is a curated library of marketing and copywriting examples with detailed teardowns of what makes them great.

What
Detailed teardowns of practical marketing examples.
A passion project by Corey Haines.
Why
Stop reinventing the wheel.
Tired of seeing endless examples with no explanations? Me too.
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Web Pages

Landing pages, pricing pages, about pages, demo pages, and more.

 The best examples of high-converting websites.

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Discover

Emails

Welcome emails, onboarding, upselling, abandoned cart, and more.

 The email marketing toolkit of your dreams.

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Ads

Facebook ads, LinkedIn ads, Google ads, sponsorships, and more.

 An extensive collection for endless ad creativity.

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Featured

Jump into our latest teardowns.

Polymath's Landing Page

Polymath's landing page uses funny copy, productized services, and specific keywords to differentiate from the countless other marketing agencies. The funniest copywriter out there, Lianna Patch, wrote this page and referred me to it as one of the pages she's proud of.

Zapier's Activation Email

Zapier's activation email combines personality with clear calls to action. The #emailgeek and Queen of Email Tear Downs herself, Val Geisler, turned me on to this email that serves as a great example of how to get users to take certain actions to get value from the service.

Traffic Think Tank's Landing Page

Traffic Think Tank's landing page uniquely positions their mastermind and academy. TTT had outgrown its brand as just an SEO community with access to its three superstar SEO founders. Joel Klettke was kind enough to share with me his process for rewriting the page to reflect its focus on its unique position as a mastermind + academy combination.

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