Swipe Files is a curated library of marketing and copywriting examples with detailed teardowns of what makes them great.

Detailed teardowns of practical marketing examples.
A passion project by Corey Haines.
Stop reinventing the wheel.
Tired of seeing endless examples with no explanations? Me too.
Subscribe to receive the latest teardowns in your inbox.
Or sign up to unlock our full library.

Join the Newsletter.

We'll never spam you.
Thanks for subscribing!
Race you to your inbox? ;)
Oops! Try again.

Get the latest teardown. It's Always Free!


Web Pages

Landing pages, pricing pages, about pages, demo pages, and more.

 The best examples of high-converting websites.

Get Started


Welcome emails, onboarding, upselling, abandoned cart, and more.

 The email marketing toolkit of your dreams.

Get Started


Facebook ads, LinkedIn ads, Google ads, sponsorships, and more.

 An extensive collection for endless ad creativity.

Get Started


Jump into our latest teardowns.

Shepherd's Landing Page

Shepherd's landing page uses straightforward copywriting to shine light on its productized service. Shepherd is a new agency that finds top overseas talent for your company. It's one of the best productized service landing pages exemplifying how to address objections, create desire, and position clearly.

Polymath's Landing Page

Polymath's landing page uses funny copy, productized services, and specific keywords to differentiate from the countless other marketing agencies. The funniest copywriter out there, Lianna Patch, wrote this page and referred me to it as one of the pages she's proud of.

Zapier's Activation Email

Zapier's activation email combines personality with clear calls to action. The #emailgeek and Queen of Email Tear Downs herself, Val Geisler, turned me on to this email that serves as a great example of how to get users to take certain actions to get value from the service.


Never have to start from scratch again.

  • Give it a shot for a month
Get Started
  • Save $249 (72% less than monthly)
Get Started
  • Access forever, no subscription
Get It For Life
Heap | Mobile and Web Analytics