๐Ÿšง WIP
Free
Members

Abstract's Expired Trial Email

balances simplicity with clever design.
  • โ†“
    They achieve this with...
  • 1
    Loss aversion
  • 2
    Consistency bias
  • 3
    Clear CTA
Email
SaaS
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๐Ÿšง WIP
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Ahrefs' Homepage

mixed and matched the work of 3 different copywriting agencies.
  • โ†“
    They achieve this with...
  • 1
    Unique branded design
  • 2
    Visionary positioning
  • 3
    Simple copywriting
Web Page
SaaS
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๐Ÿšง WIP
Free
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Andie's COVID-19 Response Email

goes the extra mile with personality and hospitality.
  • โ†“
    They achieve this with...
  • 1
    Founder transparency
  • 2
    Conversational tone
  • 3
    Engage with the founder
Email
Ecommerce
B2C
View
๐Ÿšง WIP
Free
Members

Baremetrics' Recover Landing Page

new landing page helps it go from a nice-to-have to a must-have.
  • โ†“
    They achieve this with...
  • 1
    Highlighting a bleeding neck problem
  • 2
    Step-by-step explanations
  • 3
    Risk reversal
Web Page
SaaS
B2B
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๐Ÿšง WIP
Free
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Basecamp's Google Ad (& Tweet)

showcases how turn search marketing into viral marketing.
  • โ†“
    They achieve this with...
  • 1
    Voicing a strong opinion
  • 2
    Finding creative ways to experiment
  • 3
    Reverse psychology
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
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Basecamp's Repositioned Landing Page

takes advantage of the sudden need for remote work organization.
  • โ†“
    They achieve this with...
  • 1
    Tailored copy for remote work
  • 2
    Addressing COVID-19
  • 3
    Extensive social proof
Web Page
SaaS
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๐Ÿšง WIP
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Bite's Landing Page

exemplifies how to write value-driven copy paired with the product.
  • โ†“
    They achieve this with...
  • 1
    Clever copywriting
  • 2
    "Start With Why"
  • 3
    Social proof
Web Page
Ecommerce
B2C
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๐Ÿšง WIP
Free
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Blinkist's Landing Page

harps on the pain points of their target audience and then presents a simple solution.
  • โ†“
    They achieve this with...
  • 1
    Creative free trial illustration
  • 2
    Showcase content on-page
  • 3
    Bolster user numbers
Web Page
Mobile/Desktop App
B2C
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๐Ÿšง WIP
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Members

Bounceless's Facebook Ad

targets Mailchimp users by using a classic copywriting formula.
  • โ†“
    They achieve this with...
  • 1
    Agitating the pain
  • 2
    Painting a picture of the desired result
  • 3
    Leeching onto Mailchimp's brand
Ad
SaaS
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๐Ÿšง WIP
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Carta's Solution Page

showcases how to address a specific persona or market.
  • โ†“
    They achieve this with...
  • 1
    Tailored language
  • 2
    Pricing table
  • 3
    Descriptive copy
Web Page
SaaS
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๐Ÿšง WIP
Free
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ConvertKit's Affiliate Page

leverages influencers to attract affiliate partners.
  • โ†“
    They achieve this with...
  • 1
    On-page video
  • 2
    Step-by-step instructions
  • 3
    On-page calculator
Web Page
SaaS
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๐Ÿšง WIP
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David Perell's Podcast Invite Email

is a personable and well-informed request.
  • โ†“
    They achieve this with...
  • 1
    Compliments and flattery
  • 2
    Personal details
  • 3
    Making intentions known
Email
Digital Product
B2C
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Drift vs Intercom Comparison Page

shows how to write competitor alternative pages the right way.
  • โ†“
    They achieve this with...
  • 1
    Respecting competitors
  • 2
    Social proof
  • 3
    Low-commitment CTAs
Web Page
SaaS
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๐Ÿšง WIP
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Drift's Classic Welcome Email

embodies unconventional personality to build relationships.
  • โ†“
    They achieve this with...
  • 1
    A startling hook
  • 2
    Addressing what everyone else ignores
  • 3
    Asking for replies
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Dropbox's Business Facebook Ad

pinpoints a common use case to interest qualified traffic.
  • โ†“
    They achieve this with...
  • 1
    Focusing on one pain
  • 2
    Contrasting creative
  • 3
    Risk reversal
Ad
SaaS
B2B
View
๐Ÿšง WIP
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Members

FLG's Landing Page

stands out in the most competitive category in SaaS: CRM.
  • โ†“
    They achieve this with...
  • 1
    Addressing common concerns
  • 2
    Using customer research to inform positioning
  • 3
    Focusing on a single USP
Web Page
SaaS
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View
๐Ÿšง WIP
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FLG's Pricing Page

uses price anchoring as an all-in-one tool.
  • โ†“
    They achieve this with...
  • 1
    Price comparisons
  • 2
    Repeating the value prop
  • 3
    Authentic reviews
Web Page
SaaS
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View
๐Ÿšง WIP
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Members

Fellow's Download Page

provides just enough detail to spark curiousity.
  • โ†“
    They achieve this with...
  • 1
    Mentioning a prominent author
  • 2
    Showing what's inside
  • 3
    A crystal clear CTA
Web Page
SaaS
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๐Ÿšง WIP
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Fey's Landing Page

leverages a distinctive style to build early access interest.
  • โ†“
    They achieve this with...
  • 1
    Dramatic design
  • 2
    Detailed illustrations
  • 3
    Lengthy explanations
Web Page
SaaS
B2BC
View
๐Ÿšง WIP
Free
Members

Folk's Early Access Email

showcases how to engage potential early adopters.
  • โ†“
    They achieve this with...
  • 1
    Clear headline
  • 2
    Consistency Bias
  • 3
    Minimalist content
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Folk's Landing Page

has a refreshing new take on a page to build early access interest.
  • โ†“
    They achieve this with...
  • 1
    Numerous screenshots
  • 2
    Benefit-driven headlines
  • 3
    Unique design
Web Page
SaaS
B2B
View
๐Ÿšง WIP
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Fomo's About Page

focuses on the philosophy of the product.
  • โ†“
    They achieve this with...
  • 1
    Describing the ethos
  • 2
    Relatable product origin
  • 3
    Quirky bios
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Front's Demo Page

makes requesting a demo inviting, easy, and low-friction.
  • โ†“
    They achieve this with...
  • 1
    Catering to the customer journey
  • 2
    An inviting form
  • 3
    Setting expecations
Web Page
SaaS
B2B
View
๐Ÿšง WIP
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Front's Trial Reactivation Email

is prime example of how to reach out to old trial users.
  • โ†“
    They achieve this with...
  • 1
    Conversational language & tone
  • 2
    Well-framed CTA
  • 3
    Personal introduction
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

GFDA's Welcome Email

cleverly uses humor and bold CTAs to drive action.
  • โ†“
    They achieve this with...
  • 1
    The word f***
  • 2
    Playful tone
  • 3
    Setting expectations
Email
Ecommerce
B2C
View
๐Ÿšง WIP
Free
Members

Gong's Event Invitation Email

leverages 1-on-1 style communications with a playful tone to drive registrations.
  • โ†“
    They achieve this with...
  • 1
    Unique personalization
  • 2
    Hooks
  • 3
    Conversational tone
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

GravityView's Pricing Page

made a few small tweaks to increase conversions by nearly 40%.
  • โ†“
    They achieve this with...
  • 1
    Repeating the problem they solve
  • 2
    Price anchoring
  • 3
    Risk reversal
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Groundhogg vs Infusionsoft Comparison Page

focuses on their key differentiators.
  • โ†“
    They achieve this with...
  • 1
    Price comparison
  • 2
    Framing testimonials
  • 3
    Appealing to agencies
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Groundhogg's Pricing Page

uses direct response style copywriting.
  • โ†“
    They achieve this with...
  • 1
    Emphasizing the major value prop
  • 2
    Comparison charts
  • 3
    Risk reversal
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

HEY's Pre-Launch Landing Page

is a great example of the "manifesto-style" pre-launch page to collect signups.
  • โ†“
    They achieve this with...
  • 1
    Agitating the pain
  • 2
    Naming the enemy
  • 3
    An inviting CTA
Web Page
SaaS
B2BC
View
๐Ÿšง WIP
Free
Members

Help Scout's Demo Page

creates a dynamic page that entices visitors to engage.
  • โ†“
    They achieve this with...
  • 1
    Various social proof
  • 2
    Screenshots
  • 3
    Friendly faces
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Help Scout's Startup Page

caters to early-stage startups looking for customer support.
  • โ†“
    They achieve this with...
  • 1
    Catering to a specific audience
  • 2
    Speaking to benefits over features
  • 3
    Social proof
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Intercom's Updates Page

is a refreshing new way to communicate company news.
  • โ†“
    They achieve this with...
  • 1
    Interactive elements
  • 2
    Multiple mediums
  • 3
    Personal touch
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Kayako's Landing Page

leverages the voice of customer and uses plain language.
  • โ†“
    They achieve this with...
  • 1
    Subtle, yet strong value props
  • 2
    Direct comparisons
  • 3
    Light, playful copywriting
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

LEON's Landing Page

uses brave and challenging copy to generate interest.
  • โ†“
    They achieve this with...
  • 1
    Bold headlines
  • 2
    Shocking statistics
  • 3
    Brazen CTAs
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
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Learnaboutgmp's Landing Page

is a surprisingly ideal example of carefully sculpted copywriting.
  • โ†“
    They achieve this with...
  • 1
    Crisp unique value propositions
  • 2
    Criticizing alternatives
  • 3
    Utilizing key differentiators
Web Page
Digital Product
B2B
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๐Ÿšง WIP
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Manscaped's Facebook Ad

retargets customers with an upsell.
  • โ†“
    They achieve this with...
  • 1
    Language catered to customers
  • 2
    Front & center product images
  • 3
    Attention-grabbing headlines
Ad
Ecommerce
B2C
View
๐Ÿšง WIP
Free
Members

Part-Time YouTuber Academy's Landing Page

leverages lengthy copywriting.
  • โ†“
    They achieve this with...
  • 1
    Second-person voice
  • 2
    Selling the transformation
  • 3
    Agitating pains
Web Page
Digital Product
B2BC
View
๐Ÿšง WIP
Free
Members

Peel's Landing Page

lets their products do the talking.
  • โ†“
    They achieve this with...
  • 1
    Elegant imagery
  • 2
    Minimalist design
  • 3
    Apple-esque copy
Web Page
Ecommerce
B2C
View
๐Ÿšง WIP
Free
Members

Polymath's Landing Page

exemplifies differentiating services through engaging copy.
  • โ†“
    They achieve this with...
  • 1
    Humor
  • 2
    Specific offerings
  • 3
    Low-commitment CTAs
Web Page
Services
B2B
View
๐Ÿšง WIP
Free
Members

Privy's Shop Small Ecommerce

marketplace helped small online retailers get a boost in sales during the COVID-19 pandemic.
  • โ†“
    They achieve this with...
  • 1
    Crowdsourcing small online retailers
  • 2
    Allowing stores to offer a discount
  • 3
    Streamlining the search and discovery process
Creative Marketing
SaaS
B2B
View
๐Ÿšง WIP
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Radical Design's Landing Page

uses flamboyant design and humor to stand out in a sea of design courses.
  • โ†“
    They achieve this with...
  • 1
    Unorthodox design
  • 2
    Humor
  • 3
    Personality
Web Page
Digital Product
B2BC
View
๐Ÿšง WIP
Free
Members

Segment's Feature Page

shows how you can be verbose with a technical product.
  • โ†“
    They achieve this with...
  • 1
    Clear, elaborate copy
  • 2
    Direct comparisons
  • 3
    Unique CTAs
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Segment's Product Page

caters to both developers and marketers.
  • โ†“
    They achieve this with...
  • 1
    Catering to different audiences
  • 2
    Clever illustrations
  • 3
    Straightforward copy
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Shepherd's Landing Page

uses straightforward copywriting to shine light on its productized service.
  • โ†“
    They achieve this with...
  • 1
    Addressing objections
  • 2
    Creating desire
  • 3
    Clear positioning
Web Page
Services
B2B
View
๐Ÿšง WIP
Free
Members

Statamic's About Page

features a friendly explanation to their origins and philosophy.
  • โ†“
    They achieve this with...
  • 1
    Unconventional sections
  • 2
    Casual pictures
  • 3
    Timeline
Web Page
SaaS
B2BC
View
๐Ÿšง WIP
Free
Members

Stripe's Homepage

is a picture-perfect example of what every startup strives to emulate (but really shouldn't).
  • โ†“
    They achieve this with...
  • 1
    Avoiding jargon
  • 2
    Avoiding jargon
  • 3
    Social proof
Web Page
SaaS
B2B
View
๐Ÿšง WIP
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Traffic Think Tank's Landing Page

uniquely positions their mastermind and academy.
  • โ†“
    They achieve this with...
  • 1
    Analogies
  • 2
    Collective expertise
  • 3
    Voice of the customer
Web Page
Digital Product
B2BC
View
๐Ÿšง WIP
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Transistor's About Page

serves as both a product pitch and a way to engage with the founders.
  • โ†“
    They achieve this with...
  • 1
    Subtle elevator pitch
  • 2
    Origin story
  • 3
    Podcast link
Web Page
SaaS
B2BC
View
๐Ÿšง WIP
Free
Members

Tuple's Pricing Page

frames their pricing to feel like an easy sell.
  • โ†“
    They achieve this with...
  • 1
    Anchoring perception
  • 2
    Self-selection
  • 3
    Risk reversal
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Twist vs Slack Comparison Page

focuses on the complaints and criticisms of their competitor.
  • โ†“
    They achieve this with...
  • 1
    Specific critique
  • 2
    Positioning themselves as the antidote
  • 3
    On-page SEO
Web Page
SaaS
B2B
View
๐Ÿšง WIP
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Ugmonk's About Page

showcases masterful storytelling.
  • โ†“
    They achieve this with...
  • 1
    Opening with a story
  • 2
    Using analogies
  • 3
    Supporting core values
Web Page
Ecommerce
B2C
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๐Ÿšง WIP
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Wavo's Landing Page

helped the product go from a struggling generic tool to a successful niche tool.
  • โ†“
    They achieve this with...
  • 1
    Callbacks from solutions to problems
  • 2
    Building up "yeses"
  • 3
    Fear of missing out (FOMO)
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Webflow Masterclass Landing Page

is a masterclass for sales page copywriting in and of itself.
  • โ†“
    They achieve this with...
  • 1
    Unique social proof
  • 2
    Agitating the pain
  • 3
    Selling the tool/tech
Web Page
Digital Product
B2BC
View
๐Ÿšง WIP
Free
Members

Webflow vs WordPress Comparison Page

picks apart their competitor in a detailed, yet fashionable way.
  • โ†“
    They achieve this with...
  • 1
    Proactively addressing obstacles
  • 2
    Tweet testimonials
  • 3
    Detailed & illustrative comparisons
Web Page
SaaS
B2BC
View
๐Ÿšง WIP
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Members

YNAB's Landing Page

is a classic example of using sales letter style copywriting.
  • โ†“
    They achieve this with...
  • 1
    Selling the method
  • 2
    Addressing skepticism
  • 3
    Witty copy
Web Page
SaaS
B2C
View
๐Ÿšง WIP
Free
Members

Zapier's Activation Email

combines personality with clear calls to action.
  • โ†“
    They achieve this with...
  • 1
    Personable tone
  • 2
    Reminding of the value
  • 3
    Encouraging support
Email
SaaS
B2BC
View
๐Ÿšง WIP
Free
Members

Abstract's User Invite Email

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
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Ahrefs' Landing Page

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Avocode's Trial Expiration Email

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
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Avocode's Trial Post-Expiration Email

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
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๐Ÿšง WIP
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Baremetrics Experts

showcases marketing partners to create brand equity.
  • โ†“
    They achieve this with...
  • 1
    Specific categories
  • 2
    Simplistic design
  • 3
    Curation
Web Page
SaaS
B2B
View
๐Ÿšง WIP
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Baremetrics' Activation Email

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
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Clearbit's Facebook Ad

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Clubhouse's Referral Page

utilizes a quick pop-up overlaid on the page.
  • โ†“
    They achieve this with...
  • 1
    Creative rewards
  • 2
    Dedicated link
  • 3
    Pop-up module
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Digital Ocean's Facebook Ad

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Drift's Facebook Ad

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Drift's Facebook Webinar Ad

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Fathom's Affiliate Page

makes it easy for customers to share at any time.
  • โ†“
    They achieve this with...
  • 1
    Sleek design
  • 2
    Handy links
  • 3
    Performance reports
Web Page
SaaS
B2BC
View
๐Ÿšง WIP
Free
Members

Flywheel's Offboarding Flow

captures feedback within the cancellation process.
  • โ†“
    They achieve this with...
  • 1
    Multiple steps
  • 2
    Data collection
  • 3
    Open questions
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Folk's Pre-Launch Landing Page

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Hootsuite's Facebook Ad

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Hotjar's Facebook Ads

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

I Will Teach You To Be Rich's Landing Page

is a minimalistic page focused on getting visitors to do a low-commitment lead gen quiz.
  • โ†“
    They achieve this with...
  • 1
    Aboe fold focus
  • 2
    Clear CTAs
  • 3
    Quiz lead gen
Web Page
Digital Product
B2C
View
๐Ÿšง WIP
Free
Members

Intercom's Early Stage Startup Page

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Investors Club's Landing Page

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
Marketplace
B2BC
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๐Ÿšง WIP
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Keap's Facebook Ad

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Landbot's Webinar Invite Email

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

Later's Facebook Ads

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2BC
View
๐Ÿšง WIP
Free
Members

Level's Pre-Launch Landing Page

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
๐Ÿšง WIP
Free
Members

LiveChat's Facebook Ad

  • โ†“
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
๐Ÿšง WIP
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MSCHF's Site

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Mailchimp's Facebook Ad

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MarkUp's Retention Email

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Melio's Facebook Ad

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MetaLab's Case Study of Pitch

showcases their design chops and partnership with clients.
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Miro's Facebook Ad

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Monday's Webinar Invite Email

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Muzzle's Landing Page

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Mobile/Desktop App
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My Mind's Pre-Launch Landing Page

focuses on values and promises to appeal to the ethics of visitors.
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    Being imaginative
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    Values
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Not Boring's Landing Page

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Digital Product
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Phantom Buster's Newsletter

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Phantom Buster's Survey Email

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Podia vs Teachable Comparison Page

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Proof's Activation Email

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Revealbot's Content Promotion Facebook Ad

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Segment's Activation Email

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Semplice's Landing Page

is a minimalistic page that prioritizes straightforward copy.
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    Bold headlines
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    Anti-marketing
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    Self-selection
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Shopify Experts

showcases their large partner network.
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    Extensive categories
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Slite's Feature Announcement Email

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