🚧 WIP
Free
Members

Abstract's Expired Trial Email

balances simplicity with clever design.
  • ↓
    They achieve this with...
  • 1
    Loss aversion
  • 2
    Consistency bias
  • 3
    Clear CTA
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Andie's COVID-19 Response Email

goes the extra mile with personality and hospitality.
  • ↓
    They achieve this with...
  • 1
    Founder transparency
  • 2
    Conversational tone
  • 3
    Engage with the founder
Email
Ecommerce
B2C
View
🚧 WIP
Free
Members

Baremetrics' Recover Landing Page

new landing page helps it go from a nice-to-have to a must-have.
  • ↓
    They achieve this with...
  • 1
    Highlighting a bleeding neck problem
  • 2
    Step-by-step explanations
  • 3
    Risk reversal
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Basecamp's Google Ad (& Tweet)

showcases how turn search marketing into viral marketing.
  • ↓
    They achieve this with...
  • 1
    Voicing a strong opinion
  • 2
    Finding creative ways to experiment
  • 3
    Reverse psychology
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Basecamp's Repositioned Landing Page

takes advantage of the sudden need for remote work organization.
  • ↓
    They achieve this with...
  • 1
    Tailored copy for remote work
  • 2
    Addressing COVID-19
  • 3
    Extensive social proof
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Bounceless's Facebook Ad

targets Mailchimp users by using a classic copywriting formula.
  • ↓
    They achieve this with...
  • 1
    Agitating the pain
  • 2
    Painting a picture of the desired result
  • 3
    Leeching onto Mailchimp's brand
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

David Perell's Podcast Invite Email

is a personable and well-informed request.
  • ↓
    They achieve this with...
  • 1
    Compliments and flattery
  • 2
    Personal details
  • 3
    Making intentions known
Email
Digital Product
B2C
View
🚧 WIP
Free
Members

Drift vs Intercom Comparison Page

shows how to write competitor alternative pages the right way.
  • ↓
    They achieve this with...
  • 1
    Respecting competitors
  • 2
    Social proof
  • 3
    Low-commitment CTAs
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Drift's Classic Welcome Email

embodies unconventional personality to build relationships.
  • ↓
    They achieve this with...
  • 1
    A startling hook
  • 2
    Addressing what everyone else ignores
  • 3
    Asking for replies
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Dropbox's Business Facebook Ad

pinpoints a common use case to interest qualified traffic.
  • ↓
    They achieve this with...
  • 1
    Focusing on one pain
  • 2
    Contrasting creative
  • 3
    Risk reversal
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

FLG's Landing Page

stands out in the most competitive category in SaaS: CRM.
  • ↓
    They achieve this with...
  • 1
    Addressing common concerns
  • 2
    Using customer research to inform positioning
  • 3
    Focusing on a single USP
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

FLG's Pricing Page

uses price anchoring as an all-in-one tool.
  • ↓
    They achieve this with...
  • 1
    Price comparisons
  • 2
    Repeating the value prop
  • 3
    Authentic reviews
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Folk's Early Access Email

showcases how to engage potential early adopters.
  • ↓
    They achieve this with...
  • 1
    Clear headline
  • 2
    Consistency Bias
  • 3
    Minimalist content
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Fomo's About Page

focuses on the philosophy of the product.
  • ↓
    They achieve this with...
  • 1
    Describing the ethos
  • 2
    Relatable product origin
  • 3
    Quirky bios
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Front's Trial Reactivation Email

is prime example of how to reach out to old trial users.
  • ↓
    They achieve this with...
  • 1
    Conversational language & tone
  • 2
    Well-framed CTA
  • 3
    Personal introduction
Email
SaaS
B2B
View
🚧 WIP
Free
Members

GFDA's Welcome Email

cleverly uses humor and bold CTAs to drive action.
  • ↓
    They achieve this with...
  • 1
    The word f***
  • 2
    Playful tone
  • 3
    Setting expectations
Email
Ecommerce
B2C
View
🚧 WIP
Free
Members

GravityView's Pricing Page

made a few small tweaks to increase conversions by nearly 40%.
  • ↓
    They achieve this with...
  • 1
    Repeating the problem they solve
  • 2
    Price anchoring
  • 3
    Risk reversal
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

HEY's Pre-Launch Landing Page

is a great example of the "manifesto-style" pre-launch page to collect signups.
  • ↓
    They achieve this with...
  • 1
    Agitating the pain
  • 2
    Naming the enemy
  • 3
    An inviting CTA
Web Page
SaaS
B2BC
View
🚧 WIP
Free
Members

Help Scout's Startup Page

caters to early-stage startups looking for customer support.
  • ↓
    They achieve this with...
  • 1
    Catering to a specific audience
  • 2
    Speaking to benefits over features
  • 3
    Social proof
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Learnaboutgmp's Landing Page

is a surprisingly ideal example of carefully sculpted copywriting.
  • ↓
    They achieve this with...
  • 1
    Crisp unique value propositions
  • 2
    Criticizing alternatives
  • 3
    Utilizing key differentiators
Web Page
Digital Product
B2B
View
🚧 WIP
Free
Members

Manscaped's Facebook Ad

retargets customers with an upsell.
  • ↓
    They achieve this with...
  • 1
    Language catered to customers
  • 2
    Front & center product images
  • 3
    Attention-grabbing headlines
Ad
Ecommerce
B2C
View
🚧 WIP
Free
Members

Polymath's Landing Page

exemplifies differentiating services through engaging copy.
  • ↓
    They achieve this with...
  • 1
    Humor
  • 2
    Specific offerings
  • 3
    Low-commitment CTAs
Web Page
Services
B2B
View
🚧 WIP
Free
Members

Privy's Shop Small Ecommerce

marketplace helped small online retailers get a boost in sales during the COVID-19 pandemic.
  • ↓
    They achieve this with...
  • 1
    Crowdsourcing small online retailers
  • 2
    Allowing stores to offer a discount
  • 3
    Streamlining the search and discovery process
Creative Marketing
SaaS
B2B
View
🚧 WIP
Free
Members

Shepherd's Landing Page

uses straightforward copywriting to shine light on its productized service.
  • ↓
    They achieve this with...
  • 1
    Addressing objections
  • 2
    Creating desire
  • 3
    Clear positioning
Web Page
Services
B2B
View
🚧 WIP
Free
Members

Stripe's Homepage

is a picture-perfect example of what every startup strives to emulate (but really shouldn't).
  • ↓
    They achieve this with...
  • 1
    Avoiding jargon
  • 2
    Avoiding jargon
  • 3
    Social proof
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Traffic Think Tank's Landing Page

uniquely positions their mastermind and academy.
  • ↓
    They achieve this with...
  • 1
    Analogies
  • 2
    Collective expertise
  • 3
    Voice of the customer
Web Page
Digital Product
B2BC
View
🚧 WIP
Free
Members

Wavo's Landing Page

helped the product go from a struggling generic tool to a successful niche tool.
  • ↓
    They achieve this with...
  • 1
    Callbacks from solutions to problems
  • 2
    Building up "yeses"
  • 3
    Fear of missing out (FOMO)
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Zapier's Activation Email

combines personality with clear calls to action.
  • ↓
    They achieve this with...
  • 1
    Personable tone
  • 2
    Reminding of the value
  • 3
    Encouraging support
Email
SaaS
B2BC
View
🚧 WIP
Free
Members

Abstract's User Invite Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Ahrefs' Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Avocode's Trial Expiration Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Avocode's Trial Post-Expiration Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Baremetrics Experts

showcases marketing partners to create brand equity.
  • ↓
    They achieve this with...
  • 1
    Specific categories
  • 2
    Simplistic design
  • 3
    Curation
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Baremetrics' Activation Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Clearbit's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Clubhouse's Referral Page

utilizes a quick pop-up overlaid on the page.
  • ↓
    They achieve this with...
  • 1
    Creative rewards
  • 2
    Dedicated link
  • 3
    Pop-up module
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

ConvertKit's Affiliate Page

leverages influencers to attract affiliate partners.
  • ↓
    They achieve this with...
  • 1
    On-page video
  • 2
    Step-by-step instructions
  • 3
    On-page calculator
Web Page
SaaS
B2BC
View
🚧 WIP
Free
Members

Digital Ocean's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Drift's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Drift's Facebook Webinar Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Fathom's Affiliate Page

makes it easy for customers to share at any time.
  • ↓
    They achieve this with...
  • 1
    Sleek design
  • 2
    Handy links
  • 3
    Performance reports
Web Page
SaaS
B2BC
View
🚧 WIP
Free
Members

Flywheel's Offboarding Flow

captures feedback within the cancellation process.
  • ↓
    They achieve this with...
  • 1
    Multiple steps
  • 2
    Data collection
  • 3
    Open questions
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Folk's Pre-Launch Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Hootsuite's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Hotjar's Facebook Ads

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

I Will Teach You To Be Rich's Landing Page

is a minimalistic page focused on getting visitors to do a low-commitment lead gen quiz.
  • ↓
    They achieve this with...
  • 1
    Aboe fold focus
  • 2
    Clear CTAs
  • 3
    Quiz lead gen
Web Page
Digital Product
B2C
View
🚧 WIP
Free
Members

Intercom's Early Stage Startup Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Investors Club's Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
Marketplace
B2BC
View
🚧 WIP
Free
Members

Keap's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Landbot's Webinar Invite Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Later's Facebook Ads

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2BC
View
🚧 WIP
Free
Members

Level's Pre-Launch Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

LiveChat's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

MSCHF's Site

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
Ecommerce
B2C
View
🚧 WIP
Free
Members

Mailchimp's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2BC
View
🚧 WIP
Free
Members

MarkUp's Retention Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Melio's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

MetaLab's Case Study of Pitch

showcases their design chops and partnership with clients.
  • ↓
    They achieve this with...
  • 1
    Outstanding design
  • 2
    Storytelling
  • 3
    Client quotes
Web Page
Services
B2B
View
🚧 WIP
Free
Members

Miro's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Monday's Webinar Invite Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Muzzle's Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
Mobile/Desktop App
B2C
View
🚧 WIP
Free
Members

My Mind's Pre-Launch Landing Page

focuses on values and promises to appeal to the ethics of visitors.
  • ↓
    They achieve this with...
  • 1
    Being imaginative
  • 2
    Asking questions
  • 3
    Values
Web Page
SaaS
B2C
View
🚧 WIP
Free
Members

Not Boring's Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
Digital Product
B2BC
View
🚧 WIP
Free
Members

Peel's Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
Ecommerce
B2C
View
🚧 WIP
Free
Members

Phantom Buster's Newsletter

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Phantom Buster's Survey Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Pipedrive's Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Podia vs Teachable Comparison Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2BC
View
🚧 WIP
Free
Members

Proof's Activation Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Radical Design's Landing Page

is a fresh take on a course sales page.
  • ↓
    They achieve this with...
  • 1
    Easter eggs
  • 2
    Illustration
  • 3
    Funny copy
Web Page
Digital Product
B2C
View
🚧 WIP
Free
Members

Revealbot's Content Promotion Facebook Ad

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Ad
SaaS
B2B
View
🚧 WIP
Free
Members

Segment's Activation Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Semplice's Landing Page

is a minimalistic page that prioritizes straightforward copy.
  • ↓
    They achieve this with...
  • 1
    Bold headlines
  • 2
    Anti-marketing
  • 3
    Self-selection
Web Page
SaaS
B2BC
View
🚧 WIP
Free
Members

Shopify Experts

showcases their large partner network.
  • ↓
    They achieve this with...
  • 1
    Extensive categories
  • 2
    Specific services
  • 3
    Creating jobs
Web Page
Ecommerce
B2B
View
🚧 WIP
Free
Members

Slite's Feature Announcement Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Superhuman's Referral Flow

uses a core competency to drive organic referrals.
  • ↓
    They achieve this with...
  • 1
    Scarcity
  • 2
    In-app prompts
  • 3
    Ease of use
Web Page
SaaS
B2BC
View
🚧 WIP
Free
Members

The Bootstrapper's Workshop

uses long-form copy to empathize with the visitor.
  • ↓
    They achieve this with...
  • 1
    Building anticipation
  • 2
    Constrasting
  • 3
    Testimonials
Web Page
Digital Product
B2BC
View
🚧 WIP
Free
Members

ThreadBetter's Referral Thank You Page

incentivizes users to share with others to skip ahead in line for the waitlist.
  • ↓
    They achieve this with...
  • 1
    Gamification
  • 2
    Social proof
  • 3
    Quick links
Web Page
SaaS
B2BC
View
🚧 WIP
Free
Members

Tuple's Pre-Launch Landing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Tuple's Pricing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
🚧 WIP
Free
Members

Twist's User Invite Email

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Email
SaaS
B2B
View
🚧 WIP
Free
Members

Ugmonk's Landing Page for Gather

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
Ecommerce
B2C
View
🚧 WIP
Free
Members

Wandering Aimfully's About Page

is a refreshing take at a longer-than-usual about page.
  • ↓
    They achieve this with...
  • 1
    Personality
  • 2
    Photography
  • 3
    Humor
Web Page
Digital Product
B2BC
View
🚧 WIP
Free
Members

YNAB's Landing Page

uses long-form copy to introduce their values and unique system.
  • ↓
    They achieve this with...
  • 1
    Conversational tone
  • 2
    Fun branding
  • 3
    Approachable graphics
Web Page
SaaS
B2C
View
🚧 WIP
Free
Members

Zapier's Pricing Page

  • ↓
    They achieve this with...
  • 1
    ...
  • 2
  • 3
Web Page
SaaS
B2B
View
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